Digital Marketing Specialist

Location: Fort Collins, CO
Date Posted: 08-29-2018
Canidium's Digital Marketing Specialist will be responsible for developing, executing, and measuring effectiveness of company marketing campaigns. The specialist will provide marketing domain expertise, effective leadership, sound judgement, and direction related to our marketing process. They will also drive brand development and awareness, create and implement content, and generate business leads through a variety of channels and platforms. The specialist will be skilled and experienced in executing campaigns, while also serving as a knowledgeable resource of the techniques, tools, and platforms needed to establish and strengthen the Canidium brand. 

Responsibilities Include: 

 
  • Executing marketing processes and strategic planning
  • Thorough comprehension of marketing concepts and best practices
  • Analyzing marketing metrics to determine how Canidium is performing on various platforms
  • Writing grammatically, technically, and persuasively to educate audiences on Canidium's industry expertise
  • Maximizing value of current marketing platforms including LinkedIn, Wordpress, and Hubspot
  • Researching and adapting new marketing platforms when beneficial
  • Knowledge of Canidium's target audience and overall marketing goals 


Qualities of the Ideal Candidate:
 
  • Excellent leadership skills and the ability to take initiative on a project
  • Strong time management and communication skills
  • Business acumen 
  • Ability to problem solve and think strategically

Skills & Experience Needed:
 
  • BA/BS in marketing, technical writing, communications, journalism, or related field 
  • At least 3 years experience producing and distributing digital marketing content
  • Experience with platforms including Hubspot, Wordpress, and LinkedIn
  • Presentation Skills
  • Graphic Design Experience 
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